The Press Releases

SEATTLE'S BEST COFFEE® AND TAZO JOIN TASSIMO'S COLLECTION

TARRYTOWN, NY - December 11, 2006 - Tassimo, the hot beverage system that delivers the most diverse assortment of coffeehouse-quality beverages at home, is expanding its brand portfolio. In an exclusive arrangement with Starbucks Coffee Company, Tassimo will now offer beverages from Seattle's Best Coffee® and Tazo. These leading coffee and tea brands join Tassimo's distinguished assortment of 11 brands and more than 30 enticing beverages, including a wide range of coffees, teas, espresso, crema, hot chocolate, latte and cappuccino.

The Seattle's Best Coffee® and Tazo offerings include Seattle's Best Coffee® Breakfast Blend, Seattle's Best Coffee® Henry's Blend® coffees and Tazo® Awake™ black tea. These new T DISC flavors are currently available in select grocery stores and mass merchandisers, and online.

"We are dedicated to rewarding Tassimo consumers with an unrivaled at-home coffeehouse experience," said Lorraine Hansen, Vice President, Marketing, Coffee-on-Demand, Kraft Foods. "Adding super-premium brands like Seattle's Best Coffee® and Tazo to our collection, Tassimo continues to meet and exceed our consumers' extensive taste preferences."

The introduction of Seattle's Best Coffee® and Tazo to the Tassimo system marks an expansion of the alliance between Starbucks and Kraft Foods. The two companies currently cooperate to market and distribute the Starbucks, Seattle's Best Coffee®, Tazo and Torrefazione Italia brands in a variety of retailers, including grocery stores and mass merchandisers.

"At Starbucks, we know that our customers look for convenient ways to enjoy a consistently great cup of coffee or tea," said Wendy Piñero, vice president, Starbucks Global Consumer Products. "We are thrilled to bring Seattle's Best Coffee® and Tazo into the on-demand hot beverage category, which will provide customers with both convenience and that the same smooth experience that they expect from us.

Seattle's Best Coffee® Breakfast Blend, a delicious balance of Indonesian, Central, and South American coffees, is an award-winning blend and the brand's most popular coffee. Seattle's Best Coffee® Henry's Blend® is named after the cat that once lived at the original Seattle's Best Coffee® roasting plant on Vashon Island. With a great full body, a slightly heavier texture and a deep dark brown color, Seattle's Best Coffee® Henry's Blend ® is easy to recognize by its full, sweet aroma. The suggested retail price for the Seattle's Best Coffee® Breakfast Blend and Seattle's Best Coffee® Henry's Blend® T DISCs is $7.99 (16 servings). Tazo® AwakeTM Black Tea is the brand's leading black tea blend. This finely balanced blend contains malty Indian black teas and bright, flavorful teas from Sri Lanka. The suggested retail price for Tazo Awake T DISCs is $2.49 (7 servings).

The Seattle's Best Coffee® and Tazo® offerings join Tassimo's distinctive list of high-quality beverages, flavors and brands including Gevalia, Maxwell House Café Collection, Twinings, Carte Noire and Suchard.

Tassimo is the only machine that prepares an assortment of coffeehouse-quality hot beverages, including coffee, tea, espresso, crema, hot chocolate, latte and cappuccino. Unlike other single-serve brewers, Tassimo uses real milk to create the dense foam or steamed milk for cappuccinos and lattes eliminating the need for a complicated steam wand or frothing attachment.

The Tassimo system has two key components: the Tassimo brewing machine and proprietary T DISCs. Through Tassimo's smart technology, developed and designed by Kraft Foods, the machine's microprocessor reads the bar code printed on the T DISC label and automatically calculates the correct water quantity, temperature and brewing time. All of the brewing happens inside the T DISC, which contains a precisely measured amount of coffee, tea, chocolate or real milk and is sealed to protect the flavor inside. Most beverages are ready in about a minute.

Tassimo is manufactured by Saeco International Group S.P.A., the largest independent manufacturer of espresso makers in the world, and is distributed by Braun. Braun is a subsidiary of The Procter & Gamble Company and is a worldwide leader in innovative, high-quality small domestic appliances.

About Kraft Foods
Kraft Foods (NYSE:KFT) is one of the world's largest food and beverage companies. For more than 100 years, we've offered consumers delicious and wholesome foods that fit the way they live. Millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands. Whether it's breakfast, lunch, dinner or a snack, consumers at home and on the go choose: Kraft cheeses, dinners and dressings; Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz crackers and chips, Philadelphia cream cheese, Milka and Cote d'Or chocolates, Planters nuts, Honey Bunches of Oats cereals, Jacobs, Gevalia and Maxwell House coffees; Capri Sun, Crystal Light and Tang refreshment beverages; and a growing range of South Beach Diet and better-for-you Sensible Solution options.

Starbucks Coffee Company
Through the dedication of our passionate partners (employees), Starbucks Coffee Company has transformed the way people in 37 countries enjoy their coffee, one cup at a time. Starbucks is the premier purveyor of the finest coffee in the world, with more than 12,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The Company is committed to offering its customers the highest quality coffee and human connection through the Starbucks Experience, while striving to improve the social, environmental and economic well being of its partners, coffee farmers, countries of coffee origin, and the communities which it serves. Through Ethos Water, Starbucks demonstrates its long history of integrating a social conscience into all aspects of its business. The Company surprises and delights its customers by producing and selling bottled Starbucks Frappuccino® coffee drinks, Starbucks DoubleShot® espresso drink and Starbucks® superpremium ice creams through its joint venture partnerships, and Starbucks™ Coffee and Cream Liqueurs through a marketing and distribution agreement, in other convenient locations outside its retail operations. The Company's brand portfolio includes superpremium Tazo® teas, Starbucks Hear Music™ compact discs, Seattle's Best Coffee® and Torrefazione Italia. These brands' unique and innovative personalities allow Starbucks to appeal to a broad consumer base.

About Braun
Germany-based Braun GmbH, a subsidiary of The Procter & Gamble Company, manufactures a wide variety of products that combine innovation, reliability and creative design, ranging from electrical shavers to personal diagnostic appliances and from oral care products and beauty products to household appliances. Braun products enjoy worldwide distribution.

About Saeco
Saeco International Group is a company that designs, produces and markets coffee machines for household and professional use, automated vending machines for hot, cold beverages and snacks, and a range of "climate" and "steam" line products.

NOTE: Digital photo images of the products are available by contacting Terese Kelly of Aspen Marketing Services at 212-431-5300 x4702.

# # #
Contact:
Claire Regan
Kraft Foods
847.646.8241
cregan@kraft.com


Terese Kelly
Aspen Marketing Services
212.431.5300 x4702
tkelly@aspenms.com


Lara Wyss
Startbucks
206.318.7100
lwyss@starbucks.com


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TASSIMO LAUNCHES NEW BREWER MODEL AND EXPANDS LINE OF T DISC FLAVORS

TARRYTOWN, NY - March 13, 2006 - Following the successful launch of the Tassimo Premium Hot Beverage System last fall, Tassimo will introduce a new model in August 2006, which will be offered to select mass, grocery and club retailers. The new model, which will debut at the International Home and Housewares Show from March 12-14 at McCormick Place in Chicago, IL, will be available at a suggested retail price of $129.99.

Tassimo is the only machine that allows consumers to prepare an assortment of hot beverages, including coffee, tea, espresso, crema, hot chocolate, latte and cappuccino. Unlike other single-serve brewers, Tassimo uses real milk to create the dense foam or steamed milk for cappuccinos and lattes eliminating the need for a complicated steam wand or frothing attachment.

Tassimo will also launch the Maxwell House Café Collection of T DISCS at select stores. The Maxwell House Café Collection features 100% Arabica custom blended coffees and beverages, which are roasted and ground exclusively for Tassimo. Varieties include House Blend Regular and Decaf, French Vanilla, Colombian and French Roast coffees, Cappuccino (Regular and Decaf) and Latte with real milk. Additional Tassimo varieties launching in August include Yuban Rainforest Alliance, Twinings Green Tea and Chamomile Orange Tea (online only). All Tassimo T DISCS, including Gevalia beverages, Twinings teas and Suchard hot chocolate, can be used in both the Tassimo and the Tassimo Premium Hot Beverage Systems.

"With the expanded distribution of our T DISCS and the new Tassimo brewer, even more consumers will be able to enjoy coffeehouse-quality beverages at home, all at the touch of a button," said Lorraine Hansen, Vice President, Tassimo. "The introduction of our new flavors satisfies consumer demands, by providing additional quality brands and delicious flavors."

The suggested retail price for the T DISCS ranges from approximately $3.99 - $9.99, depending upon the beverage type, package size and brand. Both machines and the T DISCS are also available for purchase online at Tassimo.com and popular e-retail sites.

The Tassimo system has two key components: the Tassimo brewing machine and proprietary Tassimo discs (T DISCS). Through Tassimo's smart technology, developed and designed by Kraft Foods, the machine's microprocessor reads the bar code printed on the T DISC label after it is inserted into the machine and automatically calculates the correct water quantity and temperature as well as brewing time to prepare the perfect beverage. All of the brewing happens inside the T DISC, which contains a precisely measured amount of coffee, tea, chocolate or real milk and is sealed to protect the flavor inside. Most beverages are ready in about a minute.

Providing quality and taste for discerning palates, as well as about-a-minute efficiency for time-conscious consumers, Tassimo's one-cup preparation ensures no messy leftovers or delays associated with outdated brewing systems or crowded coffee shops.

Both the Tassimo Premium brewer and the new model are made by Saeco International Group S.P.A., the largest independent manufacturer of espresso makers in the world. It adheres to the high quality standards of Braun who distributes and services the Tassimo brewers. Braun is a subsidiary of The Procter & Gamble Company and is a worldwide leader in innovative, high-quality small domestic appliances.

About Kraft Foods
Kraft Foods is the world's second-largest food and beverage company. For more than 100 years, we've been dedicated to helping people around the world eat and live better. Hundreds of millions of times a day, in more than 155 countries, consumers reach for their favorite Kraft brands, including Kraft cheeses and dinners, Jacobs, Gevalia and Maxwell House coffees, Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz and Wheat Thins crackers and chips, Philadelphia cream cheese, Milka and Côte d'Or chocolates, Honey Bunches of Oats cereals, Good Seasons salad dressings and Tang and Capri Sun refreshment beverages. They've also started adding our Tassimo Hot Beverage System, South Beach Diet line and a growing range of better-for-you Sensible Solution products to their shopping baskets, continually expanding their list of Kraft favorites.

About Braun®
Germany-based Braun GmbH, a subsidiary of The Procter & Gamble Company, manufactures a wide variety of products that combine innovation, reliability and creative design, ranging from electrical shavers to personal diagnostic appliances and from oral care products and beauty products to household appliances. Braun products enjoy worldwide distribution.

About Saeco
Saeco International Group is a company that designs, produces and markets coffee machines for household and professional use, automated vending machines for hot, cold beverages and snacks, and a range of "climate" and "steam" line products.

NOTE: Digital photo images of the products are available by contacting Terese Kelly of DVC Public Relations at 973.775.6474.

# # #
Contact:
Terese Kelly
DVC
973.775.6474
tkelly@dvc.com


Larry Baumann
Kraft Foods
914.425.3890
larry.baumann@kraft.com


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SURVEY SAYS FRUITCAKE IS WORST HOLIDAY GIFT TO RECEIVE

TARRYTOWN, NY, December 22, 2005  - With holiday shopping days dwindling fast, it might be tempting to reach for that fruitcake. Don't do it! Nearly four out of five Americans say fruitcake is their least favorite holiday gift to receive. A survey conducted last week by Harris Interactive and Tassimo T Hot Beverage System, one of the year's hottest holiday gifts, also found that just two percent of Americans consider gift cards or gift certificates their least favorite gift.

According to the survey, aunts, uncles and grandparents are most likely to give the least favorite holiday gifts, followed by in-laws, bosses and co-workers. The survey had some good news for married couples, however, finding that spouses are least likely to give the worst gifts.

Almost three out of five Americans surveyed say they wish they could return gifts without having to ask the giver for a gift receipt or store information, yet half of Americans surveyed keep gifts they dislike out of respect for the person who gave it to them.

One in four people surveyed return gifts they dislike right way and nearly one in five re-gift them. Ironically, nearly one in five people surveyed believe some of the worst gifts they've received have been re-gifted to them.

Women are more likely to re-gift than men. Nearly one in four women re-gift compared to less than one in five men.

Those who would rather buy the perfect gift, rather than risk having their gift returned or re-gifted, should purchase the new Tassimo T Hot Beverage System online at www.tassimo.com or at stores such as Macy's, Bloomingdales, Filenes and Marshall Field's as well as specialty retail locations including Linen's 'n Things and Bed Bath and Beyond. Tassimo sells for a suggested retail price of $169.99.

And for those who live in, or are visiting New York City this holiday season, the news is even better. The makers of Tassimo are offering free Tassimo Hot Beverage Systems to the first 300 people who show up with their worst holiday gifts at Bryant Park in New York City on Monday, Dec. 26 starting at 8 a.m.

"Tassimo is changing the way people prepare and enjoy hot beverages at home," said Lorraine Hansen, Tassimo Vice President. "At the touch of a button, Tassimo lets you make single servings of select brands of coffee, tea, cappuccino, espresso, lattes, hot chocolate and more in under a minute - all with the same machine. It's like having your own coffeehouse at home."

A dream machine for holiday entertaining and the perfect holiday gift, Tassimo's one-cup preparation ensures no mess, leftovers or delays associated with outdated brewing systems. Unlike other single-serve brewers, Tassimo uses real liquid milk to create the dense foam or frothy milk for cappuccinos and lattes, eliminating the need for a complicated steam wand or frothing attachment.

The Tassimo system has two key components: the Tassimo brewing machine and proprietary Tassimo discs (T DISCS). Through Tassimo's smart technology, the machine's microprocessor reads the barcode printed on the T DISC label after it is inserted into the machine and automatically calculates the correct water quantity, brewing time and temperature to prepare the perfect beverage. All of the brewing happens inside the T DISC. An inverse flow of filtered water guarantees optimal flavor with virtually no clean up or residue from previously made beverages.

Providing a menu of delicious and favorite brands such as Gevalia® coffees, Twinings® teas and SuchardT hot chocolate, each T DISC® contains a precisely measured amount of coffee, tea, chocolate or real liquid milk and is sealed to protect the flavors inside.

T DISCS can be purchased where the machines are sold, with the suggested retail price ranging from approximately $6.49 - $9.99, depending upon the beverage type, package size and brand. The machine and the entire line of T DISCS are also available for purchase online at tassimo.com and popular e-retail sites.

The machine is made by Saeco International Group S.P.A., the largest independent manufacturer of espresso makers in the world. It adheres to the high quality standards of Braun who will distribute and service Tassimo. Braun is a division of the Gillette company and a worldwide leader in innovative, high-quality small domestic appliances.

About Kraft Foods
Kraft Foods markets many of the world's leading food brands, including Kraft® cheese, Nabisco® cookies and crackers, JELL-O® and Toblerone®, in more than 150 countries.

About Braun®
Germany-based Braun® GmbH, a subsidiary of The Gillette Company, manufactures a wide variety of products that marry innovation, reliability and creative design, ranging from electric shavers to personal diagnostic appliances, and from oral care products and beauty products to household appliances. Braun® products enjoy worldwide distribution.

NOTE: Complete survey results and digital photo images of the products are available by contacting Mindy Carton of DVC Public Relations at 908-331-0663.

###

Contact:
Mindy Carton
DVC Public Relations
908-331-0663
mcarton@dvc.com



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THE PERFECT CUP AT THE TOUCH OF A BUTTON

Tarrytown, NY, September 27, 2005  - Following rave reviews in three European countries, the Tassimo Hot Beverage System will make its U.S. retail debut this week and revolutionize the single serve hot beverage category by providing unparalleled taste and variety at the touch of a button. The technology of the new brewing system, developed and designed by Kraft Foods, positions Tassimo as the only machine that allows consumers to prepare an assortment of hot beverages including coffee, tea, cappuccino, espresso, latte and hot chocolate conveniently at home. Providing quality and taste for discerning palates, as well as the convenience of having a variety of drinks at your fingertips in about 60 seconds, Tassimo's one-cup preparation ensures no mess, leftovers or delays associated with outdated brewing systems or crowded coffee shops.

Unlike other single serve brewers, Tassimo uses real liquid milk to create the dense foam or frothy milk for cappuccino and latte eliminating the need for a complicated steam wand or frothing attachment.

"Consumers want access to a variety of hot beverages at different times of the day without having to use multiple machines," said Howard Friedman, Category Business Director for Tassimo. "Tassimo combines quality brands, convenience and unique technology to provide the ultimate in-home hot beverage experience at the touch of a button. We believe Tassimo will change the way people prepare and drink hot beverages at home."

The Tassimo system has two key components: the Tassimo brewing machine and proprietary Tassimo discs (T DISCS). Through Tassimo's smart technology, the machine's microprocessor reads the barcode printed on the T DISC label after it is inserted into the machine and automatically calculates the correct water quantity, brewing time and temperature to prepare the perfect beverage. All of the brewing happens inside the T DISC. An inverse flow of filtered water guarantees optimal flavor with virtually no clean up or residue from previously made beverages. Most beverages are ready in under a minute.

Providing a menu of delicious and favorite brands such as Gevalia® coffees, Twinings® teas and SuchardT hot chocolate, each T DISC® contains a precisely measured amount of coffee, tea, chocolate or real liquid milk and is sealed to protect the flavors inside.

"Tassimo will empower consumers," Friedman continued. "Now you can create the beverage of your choice when and how you want it right at home."

The machine is made by Saeco International Group S.P.A., the largest independent manufacturer of espresso makers in the world. It adheres to the high quality standards of Braun® who will distribute and service Tassimo. Braun® is a division of the Gillette company and a worldwide leader in innovative, high-quality small domestic appliances.

Tassimo will be available for a suggested retail price of $169.99 in various department stores such as Macy's, Bloomingdales, Filene's and Marshall Field's as well as specialty retail locations including Bed Bath & Beyond and
Linens 'n Things. T DISCS can be purchased where the machines are sold, with the suggested retail price ranging from approximately $6.49 - $9.99, depending upon the beverage type, package size and brand. The machine and the entire line of T DISCS are also available for purchase online at Tassimo.com and popular e-retail sites.

About Kraft Foods
Kraft Foods markets many of the world's leading food brands, including Kraft® cheese, Nabisco® cookies and crackers, JELL-O® and Toblerone®, in more than 150 countries.

About Braun®
Germany-based Braun® GmbH, a subsidiary of The Gillette Company, manufactures a wide variety of products that marry innovation, reliability and creative design, ranging from electric shavers to personal diagnostic appliances, and from oral care products and beauty products to household appliances. Braun® products enjoy worldwide distribution.

NOTE: Digital photo images of the products are available by contacting Mindy Carton of DVC Public Relations at 973.775.6400.

###

Contact:
Mindy Carton
DVC
973.775.6400
mcarton@dvc.com



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